Lucy in Disguise

Lilly Allen and her sister's new store Lucy in Disguise will be launching soon and they've just launched their website. The website is quite cool with a video playing on the homepage. For those of you who don't know, Lucy in Disguise is a vintage boutique that sells vintage designer clothing along with renting out the clothes. I think the idea of renting out clothes for one night or a weekend is a really good idea. Imagine how many times you've bought a dress for an event and only worn it once? And this means you can rent out a Chanel dress for the evening. The store will be opening in London soon. Here's what "Lucy" had to say…

DARLINGS!

SO GLAD YOU COULD DROP BY! YOU’VE CAUGHT ME IN THE MIDDLE OF A MEGA BUSY DAY. WE’VE JUST HAD A DELIVERY OF THE MOST INCREDIBLE NEW FROCKS AND I CAN’T DECIDE BETWEEN THE THIRTIES GIVENCHY GOWN – SO RED CARPET! – AND THE MOST DIVINE SEQUINNED BOMBER JACKET.

DECISIONS… DECISIONS…

HANG ON MINUTE: COULD IT REALLY BE BOTH? OMG! IT COULD!

I’M LUCY, BY THE WAY. LUCY IN DISGUISE. YOU’VE PROBABLY HEARD OF ME. I’M THAT KIND OF GAL.

SO WHAT DID YOU HEAR? THAT I’M GLAMOROUS, SOPHISTICATED, SEXY? WHAT CAN I SAY? IT’S ALL TRUE!

WHAT ELSE? THAT I CAVORTED MY WAY THROUGH THE TWENTIES? PUT ON THE HOLLYWOOD RITZ IN THE THIRTIES? DUG FOR VICTORY IN THE FORTIES? ROCK AND ROLLED THROUGH THE FIFTIES? WIGGED OUT IN THE SIXTIES? DISCO DANCED THE SEVENTIES AWAY? WORKED IT IN THE EIGHTIES? SLACKED IT THROUGH THE NINETIES? GUILTY, BABES. GUILTY AS CHARGED.

IF THERE’S BEEN ONE CONSTANT, AS I SKIP FROM DECADE TO DECADE, CITY TO CITY, SCENE TO SCENE, IT’S BEEN CLOTHES: PARTY DRESSES AND COOL COATS, KILLER SKIRTS AND TO-DIE-FOR TOPS, HATS AND BAGS AND SUNGLASSES AND JEWELLERY.

HELL, I WAS WEARING VINTAGE WHEN IT WAS BRAND NEW.

BUT, MY LOVES, NOWADAYS EVEN I’VE BEEN PRICED OUT OF THE MARKET! DO YOU KNOW HOW MUCH IT COSTS TO BUY AN OSSIE CLARK GOWN? HONEYBUNCH, HAVE YOU EVEN CONSIDERED WHAT AN EIGHTIES ALAIA OUTFIT MIGHT SET YOU BACK? OR A CLASSIC CHANEL SUIT?

AND THAT’S IF YOU CAN EVEN FIND ONE! MY SWEETS, WHO WANTS TO SPEND HOURS ON THEIR KNEES FLICKING THROUGH GRUBBY JUMBLE SALE RACKS?

SO I NEVER THOUGHT I’D SAY IT BUT HERE I AM SAYING IT: I’M OPENING MY WARDROBE TO ALL OF YOU, AND PUTTING MY FAVOURITE PIECES ON SHAMELESS DISPLAY, UNDER ONE DEEPLY CHIC ROOF.

WE’VE GOT A BLOW DRY BAR AND A VINTAGE MAKE-UP SALON, PLUS MORE DROP-DEAD GOWNS THAN YOU COULD SHAKE A FEATHER BOA AT.

SO WHETHER YOU’RE AN OLD HAND TIRED OF PAYING THROUGH THE NOSE-JOB OR A VINTAGE VIRGIN, THINK OF OUR NEW SHOP AS OUR SHARED DRESSING UP BOX.

NOW, LET’S HAVE A LOOK AT YOU. TURN AROUND, GIVE ME A TWIRL. BABYCAKES, YOU’RE BEAUTIFUL! AND I’VE GOT JUST THE THING. FOLLOW ME INSIDE LUCY IN DISGUISE AND PREPARE TO BE DAZZLED!

LXOXO

Have a look at the website here!